![]() Reader intent: ‘What is the purpose of this piece and why is it relevant?’ Not only did she pinpoint exactly who their readers were, she identified immediate actions for her team to take and proved the incredible value of their blog’s financial advice: Policygenius increased its on-site recirculation by almost 300%. Knowing that its core reader is not unlike the demographic of Policygenius’s customers, Horvath needed to clarify the question: who is Policygenius writing for? So she developed a strategy focused on the kind of information readers seek organically when they begin a new financial chapter of their lives. ![]() ![]() Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes, and navigating the unfamiliar financial responsibilities that go with them. This post was adapted from a webinar with Hanna Horvath.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |